Banner Ad Campaign Solutions

Targeting banner ad placement and the right ad buying on web site properties, newsletters and using an ad server can drive qualified and converting prospects to your site. To get the maximum benefit out of your banner advertising campaign, however, you must address several key issues such as determining the campaign goals, deciding where to display your ads, and tracking, then improving your results. We here at Iglu - Online Solutions, handle all of these duties and pass it on to a Project Manager. Their duties include researching your market; help structure the media plans, as well as, the following:

Helping To Choose Your Banner Ad Campaign Objectives

When it comes to banner ad creative, one size does not fit all. Are you trying to develop brand awareness? Do you want to bring new customers to your site or actually make sales? These are the three main results you can expect from a banner ad campaign. A single campaign could lead to all three results. A campaign designed for lead generation does result in some branding and some direct sales. Your goal for any one campaign should always focus on one of these objectives.

Determining Your Banner Ad Campaign Budget

Before you implement a banner ad campaign, firstly, you will need to create a budget both for campaign as a whole, and a monthly spend budget we need to set in place. This budget should include ad design and production, demographic research, media planning, and the actual buying of your ad space. At this time our Project Manager must know your specific banner ad campaign (branding, click-through, or sell-through) objectives to prepare creative for your campaign.

The Creation of Your Banner Ad(s)

Although each of the three banner ad campaign types serves a different purpose, the banner ads that support those campaigns have some similarities. These elements drive the majority of the creative design process, while specific campaign objectives will dictate a few key different designs. It is important for you to understand this when creating an effective banner advertising creative, regardless of the campaign type.

Develops Strategies Where to Display Your Banner Ad

If you want your banner ads to produce good ROI, you must place them on the sites most visited by your top customers and prospects. We do all the searching process, identifying which sites will yield superb results for your companies market. Ask about successful media buys we have done for other clients in the past.

Monitor Tracking Results of Your Banner Campaign

To gain any real benefit from your banner ad campaign, it's important that you capture and understand its web analytics and performance metrics. We can track your results in our ad servers and pass this reporting data to you. We also have the ability to capture conversion data from your banners if this is needed.

Tune Your Banner Ad Campaign Performance

Banner ad campaigns aren’t always perfect the first time, so plan to do some course corrections. Once ad tracking programs are in place, we are able to turn the data they generate into meaningful steps for improvement. Sometimes minor changes in your campaign or creative piece can greatly improve your performance and increased ROI.

The Process Of Starting Your Banner Ad Campaign:

1. Free consultation & research of site weaknesses, visitor may not convert
2. Client campaign approval, budget set, client pays, market research starts
3. If client needs creative it is developed and sent to client for approval
4. Setup -  What sites to run the creative on, and the targeting demographics
5. We install conversion tracking in sites needing this feature
6. Choose your reporting needs and how often stats should be sent

Here are a few reporting options:

• Reports by hour, day, week, month, year
• Reports by site and location
• Reports by campaign and creative
• Reports by OS, Browser
• Reports by locality
• Summary reports with all of the info in one place

Smart Targeting
GeoTargeting - is the exacting ability to pinpoint ads to visitors from specific geographic locations such as country, city, and zip code. AdXpress Smart Targeting has the ability to precisely target ads to your specific audience. AdXpress will ensure that the right people will see the right creative targeted to them by:

Keyword — Serve your banner advertisement across any search engine. (For example: If an end user searches for "house" or "home buying" through Lycos and your account is configured for the real estate industry, your banner will be displayed with the search engine results).

Site Buys — Target any domain that is frequented often by your target audience. (I.e. Ditech.com, Homestore.com, Move.com, etc.)
Channel — Customized channels specific to your targeting needs. (I.e. "Real Estate buying and refinancing" or more specific "Home Buying".

Geographic — We offer the most accurate geographic targeting system on the web. Results down to the area code a locality.

Trafficking Controls & Dynamic Ad Serving

• Add sites
• Divide sites into zones
• Split zones places
• Assign locations on each place
• Group multiple sites, zones, places your way
• Target campaign on specific group of places and much more.